Home(Backup2023)

Offering dominant exposure through the use of large-format advertising in unique urban spaces.

Wideopen Platform, a subsidiary of Primedia Retail, is an outdoor media company that specialises in large format, high impact advertising. Wideopen pioneered large-format outdoor in South Africa and was the first company to offer major brands dominant exposure through the use of large and unique urban spaces.

Delivery of electronic ordering, document distribution, business management and advertising technology processes.

As a market leader, in the Pharmaceutical space, X/Procure® is utilised by 63% of the major pharmacy groups in SA, as well as many independent pharmacies, clinics and dispensing doctors, enabling electronic advertising directly to the Pharmacist, in excess of 1600 pharmacies. The daily use of X/Procure® in South Africa by 93% of Pharmacies, makes the platform a powerful advertising tool and source of information to Health Care Practitioners and advertisers alike.

Touchpoints to educate and engage with millions of consumers at each stage of their shopping journey.

Primedia Instore has over 35 years of media expertise, specialising in holistic campaign management on behalf
of our valued clients. With a national store universe of over 1500 leading grocery, pharmacy and liquor
retailers, Primedia Instore has the largest national retail footprint to ensure your brand is showcased through
the right media channels, in the right places and to the right audience.