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Primedia Retail

Impossible To Ignore

Since 2004, Primedia Retail has grown into the formidable presence in South Africa’s media landscape. “Our like-minded and value driven businesses enable us to continuously expand our offering in alignment with our goal of customising each business solution to specific and detailed requirements. We are able to offer a strategic approach to all your media needs” JD Henderson, CEO Primedia Retail

Their forward thinking approach focusses around four main areas of shopper marketing, digital solutions, activations and mall media.

The leading retail media business to maximise brand presence and engage directly with consumers at the point of purchase

Their forward thinking approach focusses around four main areas of shopper marketing, digital solutions, activations and mall media.

Provides innovative branding solutions in indoor lifestyle venues

Provides you a platform to automate the buying and selling process to make it easier to get stock and get paid (X/procure & XPliquor); generate purchases at the point of sales through top-of-mind marketing (XP/digital) and educate pharmacy staff to increase sales and improve patient service (X/procure academy)

Redefining Your Experience

Inform and efficiently market your brand to those consumers who want your product.

Engaging Consumers

Dominant exposure through the use of large-format advertising in unique urban spaces.

Build Brand Awareness