South Africa’s media landscape is continuously evolving as a result of technological advancements which Primedia Retail has managed to embrace by incorporating the latest technology into many of its media solutions whilst addressing the challenge of audiences becoming increasingly fragmented.

Our mediums are situated proximal to the point of purchase, in clutter-free environment’s, where brands can engage directly with a captive audience to trigger recall, introduce new products, promote products and to educate the consumer. We ARE the LAST MILE.

Primedia Retail owes its uniqueness and success to its presence in Airports, urban & rural environments, malls, the pharmaceutical industry, gyms, nightlife environments, Retail chains and social media technologies. Increasing the return on media investment, with the ability to design targeted interactive marketing campaigns and in-store advertising.

We are excited, as Primedia Retail, to tell your brand story to South Africa and to be partners in your success, which ultimately is our mission.