X/Procure® & XP Digital
Delivery of electronic ordering, document distribution, business management and advertising technology processes.
As a market leader, in the Pharmaceutical space, X/Procure® is utilised by 63% of the major pharmacy groups in SA, as well as many independent pharmacies, clinics and dispensing doctors, enabling electronic advertising directly to the Pharmacist, in excess of 1600 pharmacies. The daily use of X/Procure® in South Africa by 93% of Pharmacies, makes the platform a powerful advertising tool and source of information to Health Care Practitioners and advertisers alike.
As a market leader, in the Pharmaceutical space, X/Procure® is utilised by 63% of the major pharmacy groups in SA, as well as many independent pharmacies, clinics and dispensing doctors, enabling electronic advertising directly to the Pharmacist, in excess of 1600 pharmacies. The daily use of X/Procure® in South Africa by 93% of Pharmacies, makes the platform a powerful advertising tool and source of information to Health Care Practitioners and advertisers alike.
There are at least eight different advertisement platforms that can be utilised by marketers to engage with the Health Care Practitioners, depending on brand objectives and strategies. The Intervention Advert is one of the most popular adverts as the Marketer can intervene against competing products with the same molecule or the same category.
Point of Purchase
Maximise your brand through the right media channels and inform purchase decisions.
Lifestyle Connections
In front of consumers while they navigate throughout their daily experiences.
Build Brand Awareness
Dominant exposure through the use of large-format advertising in unique urban spaces.
Engaging Consumers
Inform and efficiently market your brand to those consumers who want your product.