Shopper
Primedia Retail’s Businesses are positioned to talk to Shoppers at the point of purchase to trigger recall, introduce new products, promote sale items and provide more information.
Audience Reach
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LSM
Profiles
Shopper profiles identify different buying behaviors and what ultimately drives a customer’s decision to purchase.
Frequency
Point of Purchase
Maximise your brand through the right media channels and inform purchase decisions.
Lifestyle Connections
In front of consumers while they navigate throughout their daily experiences.
Build Brand Awareness
Dominant exposure through the use of large-format advertising in unique urban spaces.
Engaging Consumers
Inform and efficiently market your brand to those consumers who want your product.